INTRODUCTION TO COPYWRITING

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WHAT IS COPYWRITING?
Copywriting is simply writing in text form for the sole purpose of persuading people to take a particular action. One of the main reasons why we write is to SOLVE PROBLEMS. A copywriter is a salesman in print, Copywriting is understanding how people behave and using it to your advantage and make them take action. One of the ways to write compelling copywriting is through STORYTELLING. As a copywriter, you need to know your audience, who, and whom you are writing to. One of the ways to be known is through content writing and your writing should be one that adds VALUE.
       Content writing is writing to add value to your audience and build your portfolio.
One of the advantages of copywriting is, a highly demanding skill because every business (company) needs someone who will write to push their product out so people can patronize them.
DIFFERENT CATEGORIES OF COPYWRITERS

• Corporate copywriters: someone who writes for companies.
• Freelance copywriters: a professional who writes copy for clients on a contract or project basis for commercial purposes.
• Agency copywriters: refers to someone who develops ad or marketing campaign pitches to win outside clients and then executes on their successful pitches.
• Celebrity copywriters: these are people who already have an audience that they sell to at any time.

Characteristics of a copywriter

• A copywriter is a voracious reader.
• A copywriter is one who does a lot of research.

BASIC WRITINGS SKILLS

• • When sharing content, communicate from the YOU perspective (make it all about them), and create your content like you are talking to someone.
  • Sound as simple and basic as possible.
  • Have an idea of what you want to become and consume information in that respect (become so good, you cannot be ignored).
  • Create a mental picture of who you want to become and position yourself as such.
  • Consume the right information.
  • Pay for courses.
  • Have mentors you look up to.