Hisense's Enduring Partnership with UEFA

[Moses joel Adetokunbo]

"Hisense's Enduring Partnership with UEFA: Driving Brand Awareness and Sales Growth in European Football"


Hisense has confirmed its sponsorship of UEFA EURO 2024™, showing their dedication to European football. This will be their third consecutive sponsorship, validating the success of their sports marketing efforts.

Guy-Laurent Epstein, UEFA Marketing Director, expressed enthusiasm for Hisense's ongoing commitment, praising their technology for enhancing the football experience for fans worldwide.

Since joining UEFA's sponsorship program in 2016, Hisense has significantly increased brand awareness. Sponsorship of major events like the FIFA World Cup™ and UEFA EURO 2020™ resulted in notable rises in brand awareness, with a positive impact on sales growth. Their partnerships with clubs like Leeds United, Paris Saint-Germain, and Inter Milan have also strengthened their presence in European countries.

Hisense's success is evident in their global TV shipments, ranking as the second-largest TV brand in Q2 2023 according to Omdia market research institute data.

Their journey with UEFA EURO began in 2016, fostering brand awareness across Europe. EURO 2020, in particular, led to impressive increases in sales revenue and volume for their hero products.

Catherine Fang, Executive Vice President of Hisense International, highlights the short-term and long-term gains of sports sponsorship, including direct sales growth and brand equity.

After fifteen years of their sports marketing strategy, Hisense remains committed to supporting games, teams, players, and fans. Their approach enables them to adapt to evolving technology while connecting with new communities, expanding their fan base annually.