Vacancy at Coca Cola - Brand Ambassador (Port Harcourt)

[Scholar]

ABOUT THE JOB
The Brand Specialist is responsible for driving The Macallan brand knowledge and confidence within the on and off trade in PHC/East region. The Brand Specialist will have the mission to segment the market and identify where The Macallan is present and activated and identify opportunities to drive brand engagement. The brand company's vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey and also has strategic partnerships for No.3 London Dry Gin, and Wyoming Whiskey.

KEY CAPABILITIES

• Bar Staff brand immersion/trainings.
• Internal engagement campaigns for informing internal & external stakeholders.
• On-Trade (HORECA) relationship and acumen 
• Strong drive for results & action orientation
• Operational planning (routines, processes, setting controls)
• Communication - written, presentations & influencing at all levels.
• Building successful & mutually beneficial relationships 
• Menu listing of The Macallan signature cocktails.
• Brand education sessions for bartender community.
• Bartender mentoring and up to date database.

QUALIFICATION

• Previous experience of commercial, trade or brand ambassador roles, ideally with prestige brands.
• Understanding of the luxury market in the context of distribution and route to market strategies.
• Exceptional communication skills, with tact and diplomacy to deal with external parties. Self-driven with good organizational and prioritizing skills.
• Suitably presented/polished to represent a luxury brand.
• Strong commercial awareness.
• Experience of working in an international organization would be advantageous.

ABOUT YOUR NEW TEAM
We are a family of over 28 thousand engaged people. Each and every one of us is the secret ingredient of Coca-Cola HBC – one of the world's largest bottlers and partner of The Coca-Cola Company. Our every day mission is to delight over 600 million consumers by offering a choice of over 190 iconic global and favorite local brands in the moments that matter, 24 hours a day, 7 days a week. We are a truly empowered and talented team that drives superior results by winning and learning every day in 28 countries, across 3 continents. Our success comes from us working together as one to make a positive difference for the local communities we serve.

Think you've got the secret ingredient?
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